LiNK
problem
LiNK website needs improvement on digital experience to inform and engage users in the North Korean issue
role
UX Researcher
process
Heuristic Evaluation, Comparative Analysis, Interviews, Personas, Design Sprint, Sketches, Wireframe
tools
Adobe Illustrator, Sketch
1. research
Heuristic Evaluation
Heuristic evaluation
We analyzed LiNK website based on the interaction design principles, which criteria are:
Appearance & Aesthetics
Content
Navigation
Efficiency & Functionality
From the analysis, we identified some broken links and functionalities on the website and prioritized Navigation as the most critical area for improving the user experience.
Comparative Analysis
Comparative analysis
We reviewed other nonprofit websites to provide suggestions for the existing features on LiNK website.
The areas of focus were:
Engagement (ex. donations link)
Impact
Mission
Interviews
Interviews
Stakeholder interviews were conducted to collect the insights and knowledge about LiNK’s current users, especially the donors, and their interactions with the website.
Affinity Analysis
Based on the interview data, we conducted affinity analysis as follows:
LiNK's Identity
‘Less is more’
Ultimate goal of ‘liberty in North Korea’
Varying Users
Coming from a variety of sources
Skipping educate and engage part
Current Site
Too much information
Usability of website
Shareability
Current uses not sharing
Promoting Peer-to-Peer engagement
Personas
The key characteristics of the users were captured in the three different types of personas-the pro, anti, and the novice-to guide the design decisions.
2. Design
Sketches
We invited the stakeholders to the “Sprint!” exercise, in which we shared the key information from the user research and created the rough sketches for the possible solutions. Each of us went through the following process:
Notes
Ideas
Crazy 8s
Solution Sketch
Wireframes
After the thorough reviews of each sketch, we created annotated wireframes to provide a visual guide for the layout, content, interface elements, navigation systems, and overall framework of Our Works, and Why North Korea pages.
3. Review
With a goal of creating a simple and clean website design to promote user engagement through its website that can be easily managed and updated by a novice web developer staff, we shared the annotated wireframes that reflected the results from the user research, iterative design process, and staffs' feedback.
We also presented our work at 2018 expoSItion at University School of Michigan and won the 1st place in Technology/Design and the honorable mention for Diversity, Equity, Inclusion category.
Icons made by Vector Market from www.flaticon.com
